Fitness Industry Growth –
A Look at Cause and Effect
Before you consider investing in the fitness industry, it’s important to understand where the industry has been, where it is projected to go, and what factors have influenced its growth.
Fitness Industry Snapshot
- $84 billion globally
- $25 billion in America alone
- More than 150 million people around the world have gym memberships
- Annual visits to gyms exceed 5 billion
- An average member visits the gym 100 times a year
How Did We Get Here?
Obesity rates have risen steadily over the past half-century and, according to the CDC, today nearly 70% of Americans over the age of 20 are overweight, including 35% that are considered obese. Further, per IBIS World, more than 50% of Americans do not get the recommended amount of physical activity to provide health benefits.
Thus, the uptick in the number of gyms and gym memberships – approx. 35,000 gyms with a nearly 20% increase in memberships.
What About Those Boutique Gym Concepts?
We can’t talk about fitness industry growth and not address the increasing popularity of boutique gyms, as they’ve been adding new studios at a rate of 450% per year since 2010 according to investment firm Piper Jaffray. As more of the population seeks a fitness regimen, the demand for highly-specialized programs has increased.
Gold’s Gym Continues to Be the Solution
Gold’s Gym created the fitness category in 1965 and since then has proudly helped millions of people around the world to reach and maintain their personal fitness goals. We have continued to evolve our offering to include specialized GOLD’S STUDIO® group fitness programs: GOLD’S FIT®, GOLD’S CYCLE™ and GOLD’S BURN™. We truly appeal to everybody on the fitness spectrum.