Better Gyms, Better Equipment and Better Offerings Lead to a Better Experience
The face of fitness is ever-changing, but we’re proud to say that Gold’s Gym has always been at the forefront of the fitness evolution. It’s no accident that the most sought-after minds in exercise science, nutrition – and even Hollywood’s best trainers – continue to share their R&D and best practices with Gold’s Gym. The result? Today’s Gold’s Gym is an inviting and encouraging environment that truly has something to offer every person and every body.
We Help Members Find Their Starting Point
People who know their way around a gym have no problem finding a home and a host of activities at Gold’s Gym, but what about those who are new to fitness? We’ve recently introduced GOLD’S 3D™ body imaging system – a non-invasive 3D scanner that accurately captures a member’s measurements, including waist, hips, biceps and more – in just 35 seconds. This fitness assessment compares the member to someone their age who is considered “fit,” which reveals a realistic starting point for the member to build from. The goal is two-fold: 1) to encourage members to focus on overall fitness opposed to just the number on the scale, and 2) to allow Gold’s Gym to put together a highly-targeted personal training program, adding to potential franchisee profitability.
We Give Members What They Want
It’s no secret that the recent rise in popularity of boutique gyms has impacted the fitness industry, and this is why Gold’s Gym has embraced the trend by adding the GOLD’S STUDIO® offering. GOLD’S STUDIO® gives members access to fitness programs like GOLD’S FIT®, GOLD’S CYCLE™ and GOLD’S BURN™ all under the same roof. These coach-led, individually adapted, and community-driven boutique-style fitness programs ensure a fitness option for everyone.
High intensity functional training to build strength and endurance
Group cycling to great music with motivating coaches and a leaderboard
High Intensity Interval Training (HIIT) with heart rate tracking to ensure the ultimate burn
Another way we’ve given members what they want? Our new fitness app, GOLD’S AMP™. In a world where there’s an app for everything, we’ve found a way to put the Gold’s Gym workout experience in the palm of our members’ hands. Six initial modalities include bike, elliptical, treadmill, stair climber, rowing, and stretching, and feature workouts ranging from 20-60 minutes. The app also includes access to 40 genres and thousands of ready-made DJ mixes.
We’re Planning for Our Members’ Future
We’ve made significant advancements in the last few years and there is more to come. We take very seriously our role in keeping America fit and healthy, and feel very strongly that access to healthy habits and health education is a right rather than a privilege.
This speaks directly to GOLD’S CARE™, our forthcoming partnership with national health insurance companies that would impact the wellness and fitness of at-risk individuals. As premiums continue to rise, insurance companies are seeing the value in funding preventive measures such as personal training, gym memberships and access to nutritionists. The reach and reputation of Gold’s Gym make us the perfect partner for this important initiative. Further, it provides franchisees with yet another built-in revenue stream.