Comprehensive Training to Start Your Gym Franchise Right

May 9, 2019

As a fitness franchise, we focus on helping members achieve better health through a variety of tools, such as personalized transformation plans, state-of-the-art equipment, certified personal trainers, a digital coaching mobile app, a diverse group exercise program, and a supportive, motivating environment. But our signature training focus and strategies extend far beyond the gym floor.

We stress the importance of high-caliber training and support and we’ve found that those core fundamentals apply to franchisees and members alike. In fact, these training elements are critical to our franchisees’ training and development. Why? Because, the more educated and confident a franchisee is in the Brand’s systems and processes, the better positioned they are for success.

Powerful Training from Day One

At Gold’s Gym, we understand that you are not looking to reinvent the wheel. In your role as a potential franchisee, you bring your business acumen, passion for fitness, and leadership skills to the table. Then, our job is to introduce you to our well-oiled machine. We’ll show you exactly how to operate your gym smoothly and efficiently so it can expand and grow with you at the helm.

Attending Discovery Day in Dallas, TX

After completing an application and attending our franchise Discovery Day in Dallas, Texas, we will determine if we are a good fit for each other. Once you are approved and sign a Gold’s Gym franchise agreement, our team of experts will guide you every step of the way.

We’ll introduce you to a reputable real estate brokerage firm unless you prefer to select a local broker on your own. But that’s only the beginning. We’ll help approve your site based on a review of the local demographics as well as an on-site visit so you can be assured that your selection is ideal for a Gold’s Gym.

Beyond helping you select an optimum location that will drive members in the door, we’ll help you by:

  • Introducing you to approved architectural and design vendors.
  • Connecting you to approved general contractors.
  • Helping you with purchasing state-of-the-art equipment.
  • Guiding your marketing efforts, including the grand opening.
  • Providing you with ongoing marketing support.
  • Training you on all aspects of running your Gold’s Gym, including hiring, training employees, purchasing, and ongoing operations.

We pride ourselves on assisting franchisees with every aspect of building and growing their business. From site selection, to construction, to branding, marketing, ongoing support and everything in between, you’re running your own gym franchise, but you are never alone. Also, we collaborate with brand partners including a creative, public relations, and content agency to leverage the brand’s power. Our partners are adept at utilizing an array of marketing strategies to strengthen brand awareness, which directly impacts your business.

Marketing at Its Finest

Through content marketing, public relations, a consumer website and blog, brand strategy, product promotions, media campaigns, and our very own Gold’s Gym Advertising Advisory Committee, you can be confident that your Gold’s Gym is being supported by some of the leading experts in the marketing industry. In other words, our arsenal of media experts takes the guesswork out of marketing so you can do what you do best: focus on delivering an exceptional experience to your team and gym members.

Gold’s Gym is fully invested in supporting its franchisees in every way possible, and that will always be one of our highest priorities.

< Back to blog