Market Differentiators: How Gold’s Gym Outperforms Competitors

April 29, 2019

Gold’s Gym has been the world’s trusted fitness authority since 1965. For over 50 years, Gold’s Gym has focused on innovation as the forefront of redefining the fitness industry. By reinventing ourselves, we stay ahead of the evolving trends, providing members with an unbeatable experience while enhancing brand strength and loyalty worldwide. As a result of these efforts, Gold’s Gym has enjoyed the strongest franchise year following our rebrand.

As the global thought leader in fitness, the Gold’s Gym brand has continued to thrive because we are passionate about helping people achieve their goals through a dynamic gym experience. As the obesity epidemic continues to grow worldwide, our mission toward better health remains steadfast and unwavering, but we can’t do it without the cutting-edge marketing and innovation that keep our franchisees ahead of the curve.

We Are Performance-Oriented

Here are just a few of the ways that Gold’s Gym outperforms the competition:

Brand Power

Gold’s Gym is a globally recognized name because we are a mission-driven fitness franchise that is dedicated to improving the health of our communities, one member at a time. We harness our brand power to educate and improve the health of members of all ages and fitness levels.

With over 700 locations worldwide, Gold’s Gym continues to expand both domestically and internationally. If you have an interest in a specific market, we encourage you to learn more about the active markets available for development. Opportunities may be opening in your desired market very soon, so we encourage you to explore your options. Wherever you’re located, we invite you to learn more about joining our iconic brand to bring better health to your backyard. 

Marketing Initiatives

You don’t need to be a marketing expert to own a Gold’s Gym franchise because our marketing professionals do all the heavy lifting for you. Between the Gold’s Gym Advertising Committee (GGAAC), the Gold’s Gym agency partners, our Brand Center, the Franchise Marketing Guide, and our in-house Franchise Marketing and Communications Team, who’s always just a phone call away, you’ll have all the marketing support you need to run your Gold’s Gym franchise.


One of the key reasons Gold’s Gym has become the largest full-service gym in the world is because our leadership team understands and values the importance of innovation. From group fitness classes to personal training, to GOLD’S STUDIO®, GOLD’S FIT®, GOLD’S CYCLE™, GOLD’S 3D™, the Gold’s Gym Challenge, and GOLD’S AMP™, we are always listening to what added value members want and we deliver the most dynamic fitness experience in the industry. Continuous innovation and pioneering are at the forefront of our franchise model and they are two reasons why we are the most trusted fitness authority. 

Member Offerings

Through technology and innovation, we provide members with a wide variety of exciting programs and services to help them through their fitness journeys. With tools, such as personal fitness profiles, 3D scanning technology, traditional and digital personal training options, and a variety of studio offerings to accommodate members from all different fitness backgrounds, we have evolved so members can transform their lives.

If you’re passionate about fitness and are intrigued by the idea of a Gold’s Gym fitness franchise opportunity, click here to get started.

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