4 Reasons Gold’s Gym Keeps Growing
September 27, 2018
Gold’s Gym offers its franchisees a place at the top with the most iconic and widely recognized name in health, beauty and fitness. Serving 3 million+ members every day at our 750+ locations across 6 continents, Gold’s Gym is the #1 full-service fitness franchise in the world. How do we keep such an expansive system growing? We’re glad you asked.
1. We Take Advantage of Global Brand Equity
With a deep-rooted history stretching back to 1965, we haven’t missed an opportunity to grow awareness and strength of our brand. Household names like Arnold Schwarzenegger and Lou Ferrigno have been almost synonymous with the Gold’s Gym name since the early 1970s.
Through years of staying on top of the evolving fitness industry and outperforming our competitors, we’ve earned our reputation as the go-to health club in the world, and we leverage our reputation carefully as we move into new markets worldwide.
2. We’re Built to Adapt
In our earliest days, our founder, Joe Gold knew that if you want something done right, you do it yourself. In order to give his customers the workouts they wanted, he designed unique equipment and developed exercises they could cycle into their fitness curriculum. As the fitness industry has grown and branched out among a much wider collection of market segments, we’ve stayed at the forefront of innovation.
We continually adapt our gym offerings to meet the needs of our members. We know that fitness is for everybody, so we’ve continued to create innovative offerings and provide our members with access to support and tools that will help them transform their lives. With new boutique-style group exercise classes like GOLD’S FIT®, GOLD’S CYCLE™, GOLD’S BURN™ within our GOLD’S STUDIO® program, and the all-new, indoor/outdoor BOOTCAMP, we’ve stayed ahead of the curve to keep our members engaged.
3. The Innovation Doesn’t Stop There
We’ve also kept our finger on the pulse of the fitness-focused technologies in development around the world, adding the best of the best to our list of member-focused amenities. Among our latest offerings is GOLD’S 3D™, a 3D body scanning technology system that allows us to find each of our members’ starting point by capturing their unique measurements within just 35 seconds.
Our personalized digital coaching app, GOLD’S AMP™ keeps members engaged both inside and outside the gym, offering guided workout sessions led by certified Gold’s Gym coaches. GOLD’S AMP™ lets members choose from a variety of exercises between 6 and 60 minutes in length with a backdrop of music with thousands of DJ-curated playlists. It’s everything they need to achieve their fitness goals right in the palm of their hand.
4. We Perfected Our Support System
Our success relies on the success of our franchisees. That’s why we’ve streamlined our systems and processes to support them at every turn. From the time a candidate first shows interest in owning a Gold’s Gym to their grand opening and beyond, we give them access to all the tools necessary to establish and grow their business. At any point in the process from construction and design to new crew member training, our franchisees know they can count on us to always have their back.
So, what are you waiting for? If you’re considering buying a gym franchise, set your sights on the top player making all the right moves to keep growing.