Why You Should Keep Your Eye on Health and Fitness
August 23, 2018
In part because of their attention on clean eating, social awareness and going green, it’s no surprise that the holistic and wellness-focused millennial generation is leading a tectonic shift in the health, beauty and fitness industry. No matter how you slice it, as millennials come into their most active working and spending years, fitness is on the rise.
The Numbers Now
Health, beauty and fitness currently stands as an enormous $84 billion industry globally – $25 billion within the United States alone. Each year there are over 150 million people with gym memberships accounting for upwards of 5 billion gym visits a year worldwide.
As the next generation ages into an active adulthood, we can expect these numbers to increase. The Physical Activity Council (PAC)’s 2018 survey shows nearly half of millennials are active to a healthy level or beyond. And a study of the millennial economy by Goldman Sachs may explain why:
“For millennials, wellness is a daily, active pursuit. They’re exercising more, eating smarter and smoking less than previous generations. They’re using apps to track training data, and online information to find the healthiest foods. And this is one space where they’re willing to spend money on compelling brands.” And that’s because millennials perceive health as “a daily commitment to eating right and exercising.”
Because of this growing focus on wellness, the International Racquet & Sportsclub Association (IHRSA) has measured 7.2 percent growth in the U.S. fitness market in recent years. Similarly, the Global Wellness Institute recently revealed a study that shows the global wellness market at a staggering $3.4 trillion, with industry-wide increases in demand, and with fitness and personalized health counted among the industry contributors.
Harnessing Powerful Trends
Moneyish reports that millennials increasingly look for specialized boutique workouts like kickboxing or HIIT in group or class settings, adding “the intimate, social environment makes the 45-minutes to an hour long classes feel more like a club than a sweat zone.” According to the report, Chicago-based psychotherapist Nathalie Theodore, JD, LCSW suggests the trend toward fitness isn’t exclusively the result of millennials seeking a more active lifestyle.
“While Gen Xers and Baby Boomers are still mostly working out to burn calories, millennials are turning to fitness as a means of making friends, meeting potential love interests and networking,” she says, going on to suggest that millennials associate physical activity and socializing much more readily than the preceding generations, who she says have traditionally “regarded self-care as an indulgence.”
In its annual Worldwide Survey of Fitness Trends, the American College of Sports Medicine (ACSM) affirms these findings with a list of 40 possible trends identified and ranked by a comprehensive group of over 4,000 industry professionals. Their top trend predictions for 2018 include:
1. High-intensity interval training
2. Group training
3. Wearable tech
4. Bodyweight training
5. Strength training
That’s why Gold’s Gym has created a place where anyone can exercise however they see fit. From boutique-style group fitness classes included in our GOLD’S STUDIO® offerings to access to certified personal trainers and our recently launched digital fitness app, GOLD’S AMP™, our members can find everything they need to achieve their potential through fitness.
If you’ve been thinking about getting your start in the fitness industry, there’s never been a better time than now. Click here to find out how.