As Part of Its 50th Anniversary Celebration, Company Launches Initiative to Help Country Get in Shape with Customized Workout and Nutrition Plans
DALLAS, TX (February 9, 2015) – Gold’s Gym, the world’s leading authority on health and fitness, is leveraging its five decades of fitness expertise to help battle obesity and get the country in shape. Beginning today, the company is offering everyone in America a customized 12-week workout and nutrition plan for free.
The first-of-its-kind initiative, launched as part of the 50th Anniversary of Gold’s Gym, provides people of all fitness levels with a roadmap to success. Designed by the brand’s leading fitness experts, the Gold’s Gym 12-Week Personal Transformation Plans contain daily workout routines and comprehensive nutritional recommendations. This includes goal-based recommendations for cardio, strength training and group exercise classes as well as exclusive workout tips, motivational quotes and daily meals.
In addition, Gold’s Gym is inviting consumers to bring their plan into their local Gold’s Gym for a free assessment and consultation with a personal trainer, who can then customize their plan even further.
“Our mission is to help people achieve their potential through fitness and there’s no better way to do that than giving someone a personalized plan to reach their goals,” said Aaron Watkins, president of Gold’s Gym. “Whether you live near Gold’s Gym or not, we hope everyone in America will take advantage of this terrific opportunity to receive a personalized plan for free.”
The launch of the program comes as statistical data shows that many Americans are starting to break their New Year’s fitness resolutions. In fact, based on historical check-in data, Gold’s Gym has labeled February 24, 2015 as this year’s “Fitness Cliff,” the date which visits to the gym will begin to decline.
“Consumers often pay top dollar for transformation plans with this level of detail,” said Jeff Na, vice president of fitness. “Not only is the content free, it’s easy to access and the plans are easy to follow.”
To get their customized plan, consumers can simply visit http://www.goldsgym.com/12-week-transformation/ and answer a short questionnaire about their fitness experience and goals. After receiving confirmation, a subscriber will receive the first week of their transformation plan in their inbox within 24 hours, with new tips and workouts coming once a week for 12 weeks.
Gold’s Gym is also offering subscribers a complimentary seven-day VIP pass and exclusive discounts to try out Gold’s Gym.
For more information regarding Gold’s Gym, visit www.GoldsGym.com.
About Gold’s Gym
Since 1965 Gold’s Gym has built a Legacy of Strength − a legacy that goes back to the very first Gold’s Gym in Venice, California. Fifty years later, Gold’s Gym is the most recognized gym chain in the world with more than 700 locations in 38 states and 23 countries. Gold’s Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3 million members worldwide, Gold’s Gym helps all kinds of people achieve their potential through fitness.
For more information please visit www.goldsgym.com, www.facebook.com/goldsgym or www.twitter.com/goldsgym. To learn more about how Gold’s Gym is celebrating its 50th Anniversary, visit http://www.goldsgym.com/50th-anniversary/.